Search Results for: vendor

Moore’s Crossing the Chasm: Ch 02 “High Tech Marketing Enlightenment”

“Visionaries are the ones who give high-tech companies their first big break. It is hard to plan for them in marketing programs, but it is even harder to plan without them.” Continue reading

Posted in Moore's Chasm

Carnegie 07.2.4: How to Win Friends and Influence People – PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves.- An Easy Way to Become a Good Conversationalist

PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves. Continue reading

Posted in Carnegie

The Goal – Chapter 30 – Bucky Burnside’s Helicopter

Rogo hosts a surprise corporate walk through of his robots, which leads to another vanity metrics discussion.  A big account, Bucky Burnside, flies in on a helicopter to thank his team.  Alex and Julie reflect on life and lament past … Continue reading

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New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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Supporting a Technology Team

Technologies build the future. Teams deeper in a technology than ourselves are all around us – providing support at a vendor, evaluating you as a customer, reporting to you, supporting you indirectly, or in some other format. 0/ People first. … Continue reading

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The Best SaaS Product I Ever Saw was built by a Towtruck Company in 2006

In 2002, after joining a former customer in the electronics industry which had raised $30 million, we went through a CRM evaluation.  The VP of Sales and VP of Engineering were at odds over the rate at which we were … Continue reading

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Nice Pants: Tactical Office Wear

Comfort is difficult to quantify.  We tend to use air perm as our primary metric when working with water barrier materials.  There are many high-end pants now on the market from non-traditional vendors with unique angles on comfort. 1a& 1b: … Continue reading

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Under Bidding a Bridge to Nowhere

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading

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The World Economic Forum’s ‘Top 10 Emerging Technologies’

Nanosensors!  Autonomous vehicles! [Yawn.]  We’ve seen these before. Organs-on-chips? Optogenetics?!?  Now this is interesting. The Davos-based World Economic forum released a list of 10 emerging technologies that made a tour of the press a few weeks ago.  There is no … Continue reading

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Project Planning: Stay out of the (San Francisco) Mud

San Francisco’s $350 MM Millennium Tower is sinking into the mud beneath it.  Finished in 2009, some now believe that it could sink as much as 3 feet – greater than initial estimates of ‘possibly an inch in the event … Continue reading

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