Author Archives: flybrand1976

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The Goal – Chapter 39 – Planning

The plant is having hiccups.  Rogo is no longer the plant manager and has to help at a higher level.  This chapter lacks the ‘aha’ moments that have driven the cadence of the book until now. It seems our author, … Continue reading

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The Goal – Chapter 38 – Marginal Profits and Change

Rogo hits on two fundamental truths while working with marketing to achieve his growth goals; 1/ marginal profitability should guide plant economics, and 2/ change is often driven by those outside of a system.  These are major lessons in two … Continue reading

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The Goal – Chapter 37 – Constraint Rules

We pick up the team where we closed out Chapter 36.  A set of Steps has been laid out on how to handle new situations. Highlights 1. IDENTIFY the system’s constraint( s). 2. Decide how to EXPLOIT the system’s constraint( … Continue reading

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The Goal – Chapter 36 – Five Steps to The Goal

Again the chapter opens in a meeting, but this time Rogo’s spider sense about the state of the plant foreshadows a re-evaluation of Jonah’s teachings. Highlight STEP 1. Identify the system’s bottlenecks. [Constraints!] STEP 2. Decide how to exploit the … Continue reading

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The Goal – Chapter 35 – Prediction and Practice

We enter the chapter sitting with Rogo’s team in a meeting to prepare him for his next role in a promotion.  As noted in Chapter 34 – this really feels like a luxury in 2018! Highlights “His classification gave him the … Continue reading

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The Goal – Chapter 34 – Promotion and Reflection

Rogo’s promotion leads to an interlude where he sits with his team and reflects on what he will need to do in his next job.  This chapter feels like a fantasyland in 2018 – I’ve never had this luxury between … Continue reading

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The Goal – Chapter 33 – Sales & Growth

Rogo works with his team to anticipate what will be needed to succeed in his next job.  This chapter is full of Goldratt wisdom. Highlight “We re-engineered the deal; we came back with a counter-offer that was feasible and that … Continue reading

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