Author Archives: flybrand1976

About flybrand1976

Find me on twitter @flybrand.

Five criteria for picking winning industrial / manufacturing technologies

5 criteria for picking winning industrial technologies Continue reading

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New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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Startups or Big Co?

Born between May 20 and June 20 – the astrological sign of Gemini, defined by the duality of the twins Castor and Pollux, lurks around every corner. While at UVA for undergraduate studies – this was captured in two different … Continue reading

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Industrial Business Models – Customer ROI

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading

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Industrial Business Models – Choice #1

Hardware is dead. Hardware is booming. Hardware is hard and no one should do it. Hardware is different. Hardware is the same. IoT, IIoT and additive manufacturing attract attention to heavy industry – where a thing is being produced and … Continue reading

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Trust: “We’re not following rules, but expect you to.”

There are many great political and social points in Catton’s histories of the American Civil War.  In his 1961 book The Coming Fury, he discusses how Southern plantation authors were going to Union generals and asking to have their slaves returned. … Continue reading

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“What does it take to be CEO?” Reflections a year after leaving.

The question caught me off guard. My interviews after resigning in October ‘16 were split between pure startups (IoT, Industrial, Fiber and Filtration related mostly), where having had the CEO title was enough, and bigger companies / past customers (mostly … Continue reading

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