Category Archives: Theory

Definitions: Hypernormalization & Hypernormal

Posted on February 16, 2023 by flybrand1976

Hypernormal (noun)

An accelerated version of reality where the outlook is bleak, and yet there is no ability to change course. Continue reading →

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Better Writing, Better Communication; 10 Years, 300 Posts, 200,000 Words – 4 Steps to Success

Posted on May 28, 2020 by flybrand1976

What began as an undirected attempt to share my observations on domains where my background is unique, has shifted to taking those unique perspectives and applying them systematically to broader areas of society which attract a larger readership. Continue reading →

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Sun Tzu’s The Art of War: Chapter 04 Tactical Dispositions

Posted on August 6, 2019 by flybrand1976

Screens 190 – 217 In ‘Waging War‘ Sun Tzu told us that the point was to win, and to win quickly.  In ‘Attack by Stratagem‘ the primary point of strategy was to know your own capabilities and that of the … Continue reading →

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Carnegie 21.3.12: How to Win Friends and Influence People -PRINCIPLE 12 Throw down a challenge.

Posted on July 20, 2019 by flybrand1976

Carnegie 21.3.12: How to Win Friends and Influence People -PRINCIPLE 12 Throw down a challenge. Pages 228 – 231 Appeal to people’s nobler vision (as called out in Principle 10), and then enlist them in the challenge of achieving it.  … Continue reading →

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Carnegie 04.2.1: How to Win Friends and Influence People – PRINCIPLE 1 Become genuinely interested in other people – “Do This and You’ll Be Welcome Anywhere”

Posted on July 2, 2019 by flybrand1976

The chapter title is, “Do This and You’ll Be Welcome Anywhere”, which Carnegie answers with – PRINCIPLE 1 Become genuinely interested in other people. Best Quote(s) “I love my audience. I love my audience.” “I love being here,” is a … Continue reading →

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The Goal Best Summary

Posted on June 25, 2019 by flybrand1976

Alex fixes his troubled plant with the help of his mentor, Jonah, who uses the Socratic method to explain a problem solving system.  The method they use is the Theory of Constraints that was created by the author – Eliyahu … Continue reading →

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The Goal – Chapter 35 – Prediction and Practice

Posted on October 3, 2018 by flybrand1976

[The fastest way to read The Goal, and the absolute fastest way to learn The Theory of Constraints.][Watch a short video summary on Chapter 35.] We enter the chapter sitting with Rogo’s team in a meeting to prepare him for his … Continue reading →

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Apple’s Watch – Offense or Defense?

Posted on March 30, 2018 by flybrand1976

Apple’s watch is the future of the company.  The watch will shrink in size, radio quality will improve, capabilities will grow and eventually watch revenues will pass the iPhone. No, no, no. Apple’s watch is a defensive play. Look for … Continue reading →

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Five criteria for picking winning industrial / manufacturing technologies

Posted on January 17, 2018 by flybrand1976

5 criteria for picking winning industrial technologies Continue reading →

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Startups or Big Co?

Posted on January 16, 2018 by flybrand1976

Born between May 20 and June 20 – the astrological sign of Gemini, defined by the duality of the twins Castor and Pollux, lurks around every corner. While at UVA for undergraduate studies – this was captured in two different … Continue reading →

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