Category Archives: Marketing

How to Win Friends and Influence People: Part 1, Ch 1 – PRINCIPLE 1 – “Don’t criticize, condemn or complain.”

Posted on June 29, 2019 by

“If You Want to Gather Honey, Don’t Kick Over the Beehive” PRINCIPLE 1 Don’t criticize, condemn or complain. Criticizing does not work and often makes people perform worse. Avoid it. Stop doing the wrong thing in your personal interactions – … Continue reading →

Posted in Books, Business, Marketing | Tagged , , , , , | 1 Comment

How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”

Posted on June 28, 2019 by

Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading →

Posted in Books, History, Marketing, Methods, Uncategorized | Tagged , , ,

Global Fluids: Kombucha, Probiotics and other Fermented Beverages

Posted on June 20, 2019 by

There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing.  That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading →

Posted in Business, Liquid, Marketing, Uncategorized | Tagged , , , , , , , , , , ,

8 Tools to Improve Communication

Posted on February 10, 2019 by

Communicating across cultures can be hard – these 8 simple tools make it easier. Continue reading →

Posted in Business, Marketing, Trust | Tagged , , , , ,

New or Better?

Posted on January 16, 2018 by

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading →

Posted in Disruption, Innovation, Marketing, Uncategorized | Tagged , , , , , , , , , , ,

Industrial Business Models – Customer ROI

Posted on January 10, 2018 by

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading →

Posted in Industry, Innovation, Marketing, Materials Science | Tagged , , , , , , , , , | 1 Comment

“What does it take to be (a good) CEO?” Answer: People

Posted on January 1, 2018 by

All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading →

Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized | Tagged , , | 1 Comment