Category Archives: Marketing

How to Win Friends and Influence People: Part 1, Ch 1 – PRINCIPLE 1 – “Don’t criticize, condemn or complain.”

Posted on June 29, 2019 by flybrand1976

(Read a Summary of the Whole Book)(Carnegie Video Short: Don’t Criticize or Complain) “If You Want to Gather Honey, Don’t Kick Over the Beehive” PRINCIPLE 1 Don’t criticize, condemn or complain. Criticizing does not work and often makes people perform … Continue reading →

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How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”

Posted on June 28, 2019 by flybrand1976

Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading →

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Global Fluids: Kombucha, Probiotics and other Fermented Beverages

Posted on June 20, 2019 by flybrand1976

There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing.  That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading →

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8 Tools to Improve Communication

Posted on February 10, 2019 by flybrand1976

Communicating across cultures can be hard – these 8 simple tools make it easier. Continue reading →

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New or Better?

Posted on January 16, 2018 by flybrand1976

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading →

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Industrial Business Models – Customer ROI

Posted on January 10, 2018 by flybrand1976

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading →

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“What does it take to be (a good) CEO?” Answer: People

Posted on January 1, 2018 by flybrand1976

All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading →

Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized | Tagged , , | 1 Comment

6 Ways to Get the Most out of Day 2 – #ISUM16

Posted on November 17, 2016 by flybrand1976

It’s Day 2 of the Internet Summit in Raleigh, NC.  Here are six ways to get the most out of it, based on what was shared on Day 1. Enjoy.  You’re out of the office.  Like Al Madrigal said – … Continue reading →

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Under Bidding a Bridge to Nowhere

Posted on September 8, 2016 by flybrand1976

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading →

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Growth by Document

Posted on September 7, 2016 by flybrand1976

The current business has experienced pleasant success despite a challenging market.  We grew our ASP from $40,000 by nearly 20x, increased our industrial installation base by similar numbers and have figured out how to grow in a long sales cycle market. … Continue reading →

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