Category Archives: Marketing

How to Win Friends and Influence People: Part 1, Ch 1 – PRINCIPLE 1 – “Don’t criticize, condemn or complain.”

“If You Want to Gather Honey, Don’t Kick Over the Beehive” PRINCIPLE 1 Don’t criticize, condemn or complain. Criticizing does not work and often makes people perform worse. Avoid it. Stop doing the wrong thing in your personal interactions – … Continue reading

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How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”

Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading

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Global Fluids: Kombucha, Probiotics and other Fermented Beverages

There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing.  That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading

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8 Tools to Improve Communication

Communicating across cultures can be hard – these 8 simple tools make it easier. Continue reading

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New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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Industrial Business Models – Customer ROI

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading

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“What does it take to be (a good) CEO?” Answer: People

All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading

Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized | Tagged , , | 1 Comment