Category Archives: Marketing

6 Ways to Get the Most out of Day 2 – #ISUM16

Posted on November 17, 2016 by

It’s Day 2 of the Internet Summit in Raleigh, NC.  Here are six ways to get the most out of it, based on what was shared on Day 1. Enjoy.  You’re out of the office.  Like Al Madrigal said – … Continue reading →

Posted in Business, Disruption, Marketing, Uncategorized | Tagged , ,

Under Bidding a Bridge to Nowhere

Posted on September 8, 2016 by

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading →

Posted in Disruption, Industry, Innovation, Invention, Marketing | Tagged , , , , , , ,

Growth by Document

Posted on September 7, 2016 by

The current business has experienced pleasant success despite a challenging market.  We grew our ASP from $40,000 by nearly 20x, increased our industrial installation base by similar numbers and have figured out how to grow in a long sales cycle market. … Continue reading →

Posted in Industry, Marketing, Methods, Theory | Tagged , , , , , , , , , , , , , ,

5 Ways NBC Could Have Saved Olympic Coverage

Posted on August 23, 2016 by

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading →

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Vendor Selection: What Works

Posted on January 5, 2015 by

The California DOT’s selection of a partnership with Fluor and Shanghai Zhenhua Heavy Industry Co., Ltd. (“ZPMC”) to build the new section of the Bay Bridge hasn’t gone well.  It isn’t easy to chose the right partner for a unique project, … Continue reading →

Posted in Industry, Marketing, Theory | Tagged , , , , , ,

Seven Red Lines (aka “The Expert”): The Transcript

Posted on May 3, 2014 by

Cast: CUSTOMER C1 (“Customer 1st speaker”) – The customer lead, Justine’s boss Justine – Design specialist at the customer VENDOR V1 (“Vendor 1st speaker”) – The vendor lead, Walter and Anderson the Expert’s boss. Walter – Reports to V1, serves … Continue reading →

Posted in Disruption, Invention, Marketing, Materials Science, Theory | Tagged , , , , , , , , , , , , | 3 Comments

Define the Mission, then the Vehicle

Posted on March 12, 2014 by

Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading →

Posted in Aerospace, History, Industry, Innovation, Invention, Marketing, Materials Science, Theory, VC | Tagged , , , , , | 1 Comment