Category Archives: Marketing

New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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Industrial Business Models – Customer ROI

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading

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“What does it take to be (a good) CEO?” Answer: People

All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading

Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized | Tagged , , | 1 Comment

6 Ways to Get the Most out of Day 2 – #ISUM16

It’s Day 2 of the Internet Summit in Raleigh, NC.  Here are six ways to get the most out of it, based on what was shared on Day 1. Enjoy.  You’re out of the office.  Like Al Madrigal said – … Continue reading

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Under Bidding a Bridge to Nowhere

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading

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Growth by Document

The current business has experienced pleasant success despite a challenging market.  We grew our ASP from $40,000 by nearly 20x, increased our industrial installation base by similar numbers and have figured out how to grow in a long sales cycle market. … Continue reading

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5 Ways NBC Could Have Saved Olympic Coverage

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading

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