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Category Archives: Marketing
Censorship is a Feature of Media and Advertising: Tools and Software for Decentralized Coordination
Any successful organization must control (1) its own ability to contact members and (2) maintain in person activities through events such as meet-ups. Any group, no matter how benign the messaging, that depends on social networks for coordination, will eventually be influenced by censorship. Continue reading
Posted in Disruption, Marketing
Tagged Advertising, Censorship, Communication, Email, Facebook, Google, Software
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How to Win Friends and Influence People: Part 1, Ch 1 – PRINCIPLE 1 – “Don’t criticize, condemn or complain.”
(Read a Summary of the Whole Book)(Carnegie Video Short: Don’t Criticize or Complain) “If You Want to Gather Honey, Don’t Kick Over the Beehive” PRINCIPLE 1 Don’t criticize, condemn or complain. Criticizing does not work and often makes people perform … Continue reading
Posted in Books, Business, Marketing
Tagged Carnegie, criticism, Failure, How to win friends and influence people, Lincoln, what not to do
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How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”
Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading
Posted in Books, History, Marketing, Methods, Uncategorized
Tagged Carnegie, How to win friends and influence people, Persuasion, Sales
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Global Fluids: Kombucha, Probiotics and other Fermented Beverages
There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing. That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading
Posted in Business, Liquid, Marketing, Uncategorized
Tagged Alcohol, Beer, Beverage, Capacity, Fermentation, Fermented beverage, food, Kombucha, Liquor, Probiotics, Production, Wine
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8 Tools to Improve Communication
Communicating across cultures can be hard – these 8 simple tools make it easier. Continue reading
Posted in Business, Marketing, Trust
Tagged Communcication, Culture, Language, Tools, Trust, Video Chat
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New or Better?
When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading
Posted in Disruption, Innovation, Marketing, Uncategorized
Tagged 3D Printing, Disruption, Innovation, leadership, Management, Marketing, Materials Science, Sales, Strategy, Tech Forecasting, Technical sales, technology
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“What does it take to be (a good) CEO?” Answer: People
All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading
Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized
Tagged CEO, Entrpreneurship, leadership
1 Comment
6 Ways to Get the Most out of Day 2 – #ISUM16
It’s Day 2 of the Internet Summit in Raleigh, NC. Here are six ways to get the most out of it, based on what was shared on Day 1. Enjoy. You’re out of the office. Like Al Madrigal said – … Continue reading
Posted in Business, Disruption, Marketing, Uncategorized
Tagged Advertising, Content Marketing, Social media
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Under Bidding a Bridge to Nowhere
If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs. From an ROI standpoint, their R (the return) is uncertain and has risk. To maximize their ROI, they will want … Continue reading
Posted in Disruption, Industry, Innovation, Invention, Marketing
Tagged Bidding, Definitions, Innovation, Materials, Neologism, Selling, Terminology, Terms
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