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Tag Archives: Technical sales
New or Better?
When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading
Posted in Disruption, Innovation, Marketing, Uncategorized
Tagged 3D Printing, Disruption, Innovation, leadership, Management, Marketing, Materials Science, Sales, Strategy, Tech Forecasting, Technical sales, technology
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Seven Red Lines (3): Anderson the Expert’s Failings
Anderson the Expert is in a tough spot, his value as an expert wasn’t well defended, but he doesn’t do very much to help himself out. Stuck in a meeting with a customer who is uncertain of their goals, a … Continue reading
Posted in History, Industry, Theory
Tagged Clueless customer, Sales, Seven Red Lines, Technical sales, The Expert, Youtube
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Seven Red Lines (2): Technical Sales Meeting Mistakes
The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources. However, there are a series of other mistakes that … Continue reading
Posted in Business, Industry
Tagged Anderson, Marketing, Seven Red Lines, Strategy, Technical sales, Technical sales meeting, The Expert, Youtube
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Seven Red Lines (1): Defend Your Technical Resources
Working with the world leaders in filtration and technical fabrics we get all kinds of inquiries that sound surprisingly similar to the meeting that Anderson the Expert sits through. Requests aren’t fully thought through, the vocabulary of the technical needs … Continue reading
Posted in Disruption, Filtration
Tagged Anderson, commercialization, Consulting, Meetings, Technical sales, The Expert, Youtube
2 Comments
Seven Red Lines (aka “The Expert”): The Transcript
[If dealing with absurd situations like those outlined in this hysterical sketch is part of your work life – learn about how to deal with them better following Goldratt’s Major Concepts or by reading this Chapter by Chapter summary of … Continue reading
Posted in Disruption, Invention, Marketing, Materials Science, Theory
Tagged Best practices, Customer, Dialog, Engagement, Meetings, Perpendicular, Sales, Seven Red Lines, Technical sales, The Expert, Transparent Ink, Work, Youtube
3 Comments
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