Tag Archives: Seven Red Lines

Seven Red Lines (3): Anderson the Expert’s Failings

Posted on May 6, 2014 by

Anderson the Expert is in a tough spot, his value as an expert wasn’t well defended, but he doesn’t do very much to help himself out.  Stuck in a meeting with a customer who is uncertain of their goals, a … Continue reading →

Posted in History, Industry, Theory | Tagged , , , , ,

Seven Red Lines (2): Technical Sales Meeting Mistakes

Posted on May 5, 2014 by

The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources.  However, there are a series of other mistakes that … Continue reading →

Posted in Business, Industry | Tagged , , , , , , ,

Seven Red Lines (aka “The Expert”): The Transcript

Posted on May 3, 2014 by

Cast: CUSTOMER C1 (“Customer 1st speaker”) – The customer lead, Justine’s boss Justine – Design specialist at the customer VENDOR V1 (“Vendor 1st speaker”) – The vendor lead, Walter and Anderson the Expert’s boss. Walter – Reports to V1, serves … Continue reading →

Posted in Disruption, Invention, Marketing, Materials Science, Theory | Tagged , , , , , , , , , , , , | 3 Comments