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Tag Archives: Seven Red Lines
Seven Red Lines (3): Anderson the Expert’s Failings
Anderson the Expert is in a tough spot, his value as an expert wasn’t well defended, but he doesn’t do very much to help himself out. Stuck in a meeting with a customer who is uncertain of their goals, a … Continue reading
Posted in History, Industry, Theory
Tagged Clueless customer, Sales, Seven Red Lines, Technical sales, The Expert, Youtube
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Seven Red Lines (2): Technical Sales Meeting Mistakes
The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources. However, there are a series of other mistakes that … Continue reading
Posted in Business, Industry
Tagged Anderson, Marketing, Seven Red Lines, Strategy, Technical sales, Technical sales meeting, The Expert, Youtube
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Seven Red Lines (aka “The Expert”): The Transcript
[If dealing with absurd situations like those outlined in this hysterical sketch is part of your work life – learn about how to deal with them better following Goldratt’s Major Concepts or by reading this Chapter by Chapter summary of … Continue reading
Posted in Disruption, Invention, Marketing, Materials Science, Theory
Tagged Best practices, Customer, Dialog, Engagement, Meetings, Perpendicular, Sales, Seven Red Lines, Technical sales, The Expert, Transparent Ink, Work, Youtube
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