Tag Archives: Youtube

5,000,000 Youtube Views for ‘Filtration’ – Tough Concepts the #1 Video Gets Right

5 million views is a lot for an industrial product – here are the concepts the top Youtube hit for ‘filtration’ got right. Continue reading

Posted in Disruption, Filtration, Industry, Innovation, Invention, Liquid, Textile | Tagged , , , , , , , , , , , , , , ,

Seven Red Lines (3): Anderson the Expert’s Failings

Anderson the Expert is in a tough spot, his value as an expert wasn’t well defended, but he doesn’t do very much to help himself out.  Stuck in a meeting with a customer who is uncertain of their goals, a … Continue reading

Posted in History, Industry, Theory | Tagged , , , , ,

Seven Red Lines (2): Technical Sales Meeting Mistakes

The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources.  However, there are a series of other mistakes that … Continue reading

Posted in Business, Industry | Tagged , , , , , , ,

Seven Red Lines (1): Defend Your Technical Resources

Working with the world leaders in filtration and technical fabrics we get all kinds of inquiries that sound surprisingly similar to the meeting that Anderson the Expert sits through.  Requests aren’t fully thought through, the vocabulary of the technical needs … Continue reading

Posted in Disruption, Filtration | Tagged , , , , , , | 2 Comments

Seven Red Lines (aka “The Expert”): The Transcript

[If dealing with absurd situations like those outlined in this hysterical sketch is part of your work life – learn about how to deal with them better following Goldratt’s Major Concepts or by reading this Chapter by Chapter summary of … Continue reading

Posted in Disruption, Invention, Marketing, Materials Science, Theory | Tagged , , , , , , , , , , , , | 3 Comments