Tag Archives: Sales

Crossing the Chasm: Page by Page Review – Moore’s Masterpiece

If you’re new to product management, marketing, sales or leadership in an industrial B2B supply chain – this book is the best place to start. Key Concepts Product Life Cycle Moore’s first chapter introduces the key tenant of the book … Continue reading

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How to Win Friends and Influence People: Chapter by Chapter Review of Dale Carnegie’s Best Book

Carnegie’s work is masterpiece of self-help and persuasive writing.  This book is short – and I highly recommend reading it directly if this summary and review piques your curiosity.  His story telling and educational skills are so great that he … Continue reading

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Carnegie 04.2.1: How to Win Friends and Influence People – PRINCIPLE 1 Become genuinely interested in other people – “Do This and You’ll Be Welcome Anywhere”

The chapter title is, “Do This and You’ll Be Welcome Anywhere”, which Carnegie answers with – PRINCIPLE 1 Become genuinely interested in other people. Best Quote(s) “I love my audience. I love my audience.” “I love being here,” is a … Continue reading

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How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”

Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading

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How to Win Friends and Influence People: Chapter 0a – Why was this book written?

This book bounces along with catchy stories and pacing – a page by page summary makes sharing Carnegie’s insights a delight. I smiled writing this and at the thought of the reader doing the same. Continue reading

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New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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Industrial Business Models – Customer ROI

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading

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