If you’re new to product management, marketing, sales or leadership in an industrial B2B supply chain – this book is the best place to start. Key Concepts Product Life Cycle Moore’s first chapter introduces the key tenant of the book … Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 213 – 242; Amazon Kindle Locations 2939 – 3300 Life guidance and business books can use many structures for their final chapter: Repetition of the book structure, with … Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 197 – 212; Amazon Kindle Locations 2545 – 2935 Best Quote(s) “The number-one corporate objective, when crossing the chasm, is to secure a channel into the mainstream market … Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 163 – 196; Amazon Locations 2085 – 2540 Humanity plays games to create scenarios where there are clear winners and losers. Games let us test out what works … Continue reading
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“In the simplified model there are only two categories: (1) what we ship and (2) whatever else the customers need in order to achieve their compelling reason to buy.” Crossing the Chasm – Chapter 5, Location 1813 Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 105 – 128; Screens and Locations (in Kindle) 1471 – 1726 Moore spends nearly 30 pages hammering home some important points: A beachhead must be identified, and winning … Continue reading
“Visionaries are the ones who give high-tech companies their first big break. It is hard to plan for them in marketing programs, but it is even harder to plan without them.” Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters. The chapters are long. Writing Style Carnegie’s points were simple, … Continue reading
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