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Tag Archives: Marketing
Crossing the Chasm: Page by Page Review – Moore’s Masterpiece
If you’re new to product management, marketing, sales or leadership in an industrial B2B supply chain – this book is the best place to start. Key Concepts Product Life Cycle Moore’s first chapter introduces the key tenant of the book … Continue reading
Posted in Moore's Chasm
Tagged B2B, Growth, Industry, Marketing, Sales, technology
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Moore’s Crossing the Chasm: Ch 01 “High-Tech Marketing Illusion”
[Read the entire chapter by chapter review of Crossing the Chasm.] Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters. The chapters are long. Writing Style Carnegie’s points were simple, … Continue reading
Sun Tzu’s The Art of War: Chapter 01 Laying Plans
This book is stylistically similar Carnegie’s How to Win Friends and Influence People – but the topics could not be more different. Both authors provide advice – but Carnegie is persuading and cajoling, whereas Sun Tzu deals with situations when … Continue reading
New or Better?
When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading
Posted in Disruption, Innovation, Marketing, Uncategorized
Tagged 3D Printing, Disruption, Innovation, leadership, Management, Marketing, Materials Science, Sales, Strategy, Tech Forecasting, Technical sales, technology
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5 Ways NBC Could Have Saved Olympic Coverage
Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading
Seven Red Lines (2): Technical Sales Meeting Mistakes
The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources. However, there are a series of other mistakes that … Continue reading
Posted in Business, Industry
Tagged Anderson, Marketing, Seven Red Lines, Strategy, Technical sales, Technical sales meeting, The Expert, Youtube
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Define the Mission, then the Vehicle
Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading
Posted in Aerospace, History, Industry, Innovation, Invention, Marketing, Materials Science, Theory, VC
Tagged Aerospace, Disruption, Lean Startups, Marketing, Mission, New Products
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Selling Tacos in Prague
Like most Americans, I consider tamales, tacos and tortas the food of my people – I grew up with all varieties of Tex-mex, Mexican, South American and other foods. Walking through Prague the other day this sign immediately jumped out … Continue reading
Posted in Business, Marketing
Tagged Advertising, Margaritas, Marketing, Mexican Food, Prague, Promotion, Tacos
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Fred Lybrand 
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