Tag Archives: Marketing

Crossing the Chasm: Page by Page Review – Moore’s Masterpiece

If you’re new to product management, marketing, sales or leadership in an industrial B2B supply chain – this book is the best place to start. Key Concepts Product Life Cycle Moore’s first chapter introduces the key tenant of the book … Continue reading

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Moore’s Crossing the Chasm: Ch 01 “High-Tech Marketing Illusion”

[Read the entire chapter by chapter review of Crossing the Chasm.] Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters.  The chapters are long. Writing Style Carnegie’s points were simple, … Continue reading

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Sun Tzu’s The Art of War: Chapter 01 Laying Plans

This book is stylistically similar Carnegie’s How to Win Friends and Influence People – but the topics could not be more different.  Both authors provide advice – but Carnegie is persuading and cajoling, whereas Sun Tzu deals with situations when … Continue reading

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New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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5 Ways NBC Could Have Saved Olympic Coverage

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading

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Seven Red Lines (2): Technical Sales Meeting Mistakes

The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources.  However, there are a series of other mistakes that … Continue reading

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Define the Mission, then the Vehicle

Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading

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Selling Tacos in Prague

Like most Americans, I consider tamales, tacos and tortas the food of my people – I grew up with all varieties of Tex-mex, Mexican, South American and other foods.  Walking through Prague the other day this sign immediately jumped out … Continue reading

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