Tag Archives: Marketing

New or Better?

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading

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5 Ways NBC Could Have Saved Olympic Coverage

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading

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Seven Red Lines (2): Technical Sales Meeting Mistakes

The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources.  However, there are a series of other mistakes that … Continue reading

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Define the Mission, then the Vehicle

Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading

Posted in Aerospace, History, Industry, Innovation, Invention, Marketing, Materials Science, Theory, VC | Tagged , , , , , | 1 Comment

Selling Tacos in Prague

Like most Americans, I consider tamales, tacos and tortas the food of my people – I grew up with all varieties of Tex-mex, Mexican, South American and other foods.  Walking through Prague the other day this sign immediately jumped out … Continue reading

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