Category Archives: Industry

The Best SaaS Product I Ever Saw was built by a Towtruck Company in 2006

In 2002, after joining a former customer in the electronics industry which had raised $30 million, we went through a CRM evaluation.  The VP of Sales and VP of Engineering were at odds over the rate at which we were … Continue reading

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Nice Pants: Tactical Office Wear

Comfort is difficult to quantify.  We tend to use air perm as our primary metric when working with water barrier materials.  There are many high-end pants now on the market from non-traditional vendors with unique angles on comfort. 1a& 1b: … Continue reading

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Under Bidding a Bridge to Nowhere

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading

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Growth by Document

The current business has experienced pleasant success despite a challenging market.  We grew our ASP from $40,000 by nearly 20x, increased our industrial installation base by similar numbers and have figured out how to grow in a long sales cycle market. … Continue reading

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Project Planning: Stay out of the (San Francisco) Mud

San Francisco’s $350 MM Millennium Tower is sinking into the mud beneath it.  Finished in 2009, some now believe that it could sink as much as 3 feet – greater than initial estimates of ‘possibly an inch in the event … Continue reading

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Is that a Disruptive Prediction? (6 of 7)

“And two years later, what come out? PlayStation 2.” – Ali G Some predictions are linear – like that made by Sasha Baron Cohen’s character Ali G above.  Sitting in 1993 it might have been disruptive to predict Sony’s entrance … Continue reading

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Tech Forecasting: Comments on 6 Years of Forecasts (3 of 7)

Over six years of prediction shows, when the hosts were right, they were very right.  When they were wrong, it was usually because they were too early or because of a surprise event in the area they were forecasting.  Most … Continue reading

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