Category Archives: Liquid

5,000,000 Youtube Views for ‘Filtration’ – Tough Concepts the #1 Video Gets Right

5 million views is a lot for an industrial product – here are the concepts the top Youtube hit for ‘filtration’ got right. Continue reading

Posted in Disruption, Filtration, Industry, Innovation, Invention, Liquid, Textile | Tagged , , , , , , , , , , , , , , ,

Global Fluids: Kombucha, Probiotics and other Fermented Beverages

There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing.  That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading

Posted in Business, Liquid, Marketing, Uncategorized | Tagged , , , , , , , , , , ,