Category Archives: Marketing

5 Ways NBC Could Have Saved Olympic Coverage

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading

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Vendor Selection: What Works

The California DOT’s selection of a partnership with Fluor and Shanghai Zhenhua Heavy Industry Co., Ltd. (“ZPMC”) to build the new section of the Bay Bridge hasn’t gone well.  It isn’t easy to chose the right partner for a unique project, … Continue reading

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Seven Red Lines (aka “The Expert”): The Transcript

Cast: CUSTOMER C1 (“Customer 1st speaker”) – The customer lead, Justine’s boss Justine – Design specialist at the customer VENDOR V1 (“Vendor 1st speaker”) – The vendor lead, Walter and Anderson the Expert’s boss. Walter – Reports to V1, serves … Continue reading

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Define the Mission, then the Vehicle

Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading

Posted in Aerospace, History, Industry, Innovation, Invention, Marketing, Materials Science, Theory, VC | Tagged , , , , , | 1 Comment

Favorite Podcasts

My first digital music player was a Rio, and I first signed up for the iTunes store in 2005. But for a music phase in high school, Bob Dylan is the only artist for which I’ve regularly kept a music … Continue reading

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Recruiting is Fun 2: Date Before You Marry

A very smart friend who runs his own management assessment firm is in the process of figuring out his next steps after a well earned sabbatical.  He’s trying to address challenges that businesses have in recruiting and matching their needs … Continue reading

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Recruiting is Fun: Finding the Right People

One of my favorite parts of life is recruiting.  I loved it undergrad when organizations were bringing in new members (for me that was club volleyball and fraternity life).  It is even more pleasant in a professional setting. When we’re … Continue reading

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