Tag Archives: Neologism

Under Bidding a Bridge to Nowhere

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading

Posted in Disruption, Industry, Innovation, Invention, Marketing | Tagged , , , , , , ,