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Tag Archives: Terminology
Under Bidding a Bridge to Nowhere
If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs. From an ROI standpoint, their R (the return) is uncertain and has risk. To maximize their ROI, they will want … Continue reading
Posted in Disruption, Industry, Innovation, Invention, Marketing
Tagged Bidding, Definitions, Innovation, Materials, Neologism, Selling, Terminology, Terms
Comments Off on Under Bidding a Bridge to Nowhere
Fred Lybrand 
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