Tag Archives: Materials

Under Bidding a Bridge to Nowhere

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading

Posted in Disruption, Industry, Innovation, Invention, Marketing | Tagged , , , , , , ,

Project Planning: Stay out of the (San Francisco) Mud

San Francisco’s $350 MM Millennium Tower is sinking into the mud beneath it.  Finished in 2009, some now believe that it could sink as much as 3 feet – greater than initial estimates of ‘possibly an inch in the event … Continue reading

Posted in Disruption, Industry, Innovation, Materials Science | Tagged , , , , , ,