[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 197 – 212; Amazon Kindle Locations 2545 – 2935 Best Quote(s) “The number-one corporate objective, when crossing the chasm, is to secure a channel into the mainstream market … Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 163 – 196; Amazon Locations 2085 – 2540 Humanity plays games to create scenarios where there are clear winners and losers. Games let us test out what works … Continue reading
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“In the simplified model there are only two categories: (1) what we ship and (2) whatever else the customers need in order to achieve their compelling reason to buy.” Crossing the Chasm – Chapter 5, Location 1813 Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Pages 105 – 128; Screens and Locations (in Kindle) 1471 – 1726 Moore spends nearly 30 pages hammering home some important points: A beachhead must be identified, and winning … Continue reading
“Visionaries are the ones who give high-tech companies their first big break. It is hard to plan for them in marketing programs, but it is even harder to plan without them.” Continue reading
[Read the entire chapter by chapter review of Crossing the Chasm.] Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters. The chapters are long. Writing Style Carnegie’s points were simple, … Continue reading
Enumeration improves decision making. It provides a menu of activities that can occur. We learn from how the options are framed. In listing a finite set of options, other ideas are often uncovered. Anytime an author or thought leader enumerates … Continue reading
Page by Page, Chapter by Chapter and Screen by Screen This is an ancient text of war dating back to the 5th century, first translated into a Western language in French in 1772 with an English language version not coming until … Continue reading
In the final chapter Sun Tzu tells how spies – those that provide data and insight about the capabilities of the opposition – are to be used to win battles. Spies can be used to avoid battles that do not … Continue reading
There are a finite number of situations we can come to battle. With some of those situations there are clear rules. As always the goal is to win, and winning comes by knowing your strengths and creating scenarios of certain … Continue reading
Fred Lybrand 
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