Pages 163 – 196; Amazon Locations 2085 – 2540 Humanity plays games to create scenarios where there are clear winners and losers. Games let us test out what works and what does not without the violence and destruction of true … Continue reading
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“In the simplified model there are only two categories: (1) what we ship and (2) whatever else the customers need in order to achieve their compelling reason to buy.” Crossing the Chasm – Chapter 5, Location 1813 Continue reading
Pages 105 – 128; Screens and Locations (in Kindle) 1471 – 1726 Moore spends nearly 30 pages hammering home some important points: A beachhead must be identified, and winning it must be the focus. There will not be enough information … Continue reading
Pages 75 – 104; Amazon Locations 1078 – 1468. Moore’s first chapter laid out his Technology Adoption Life Cycle and the second chapter showed its explanatory power. In Chapter 3, he shows how to win using the model. The D-Day … Continue reading
“Visionaries are the ones who give high-tech companies their first big break. It is hard to plan for them in marketing programs, but it is even harder to plan without them.” Continue reading
Chasm 01: High-Tech Marketing Illusion – 293 – 543 Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters. The chapters are long. Writing Style Carnegie’s points were simple, but made … Continue reading
Enumeration improves decision making. It provides a menu of activities that can occur. We learn from how the options are framed. In listing a finite set of options, other ideas are often uncovered. Anytime an author or thought leader enumerates … Continue reading