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Tag Archives: B2B
Crossing the Chasm: Page by Page Review – Moore’s Masterpiece
If you’re new to product management, marketing, sales or leadership in an industrial B2B supply chain – this book is the best place to start. Key Concepts Product Life Cycle Moore’s first chapter introduces the key tenant of the book … Continue reading
Posted in Moore's Chasm
Tagged B2B, Growth, Industry, Marketing, Sales, technology
Comments Off on Crossing the Chasm: Page by Page Review – Moore’s Masterpiece
Fred Lybrand 
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