Author Archives: flybrand1976

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About flybrand1976

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Moore’s Crossing the Chasm: Ch 01 “High-Tech Marketing Illusion”

Posted on August 15, 2019 by flybrand1976

[Read the entire chapter by chapter review of Crossing the Chasm.] Chapter Style Moore makes his points about marketing technology product over hundreds of pages organized across just 8 chapters.  The chapters are long. Writing Style Carnegie’s points were simple, … Continue reading →

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Sun Tzu: Enumeration and Concepts

Posted on August 15, 2019 by flybrand1976

Enumeration improves decision making.  It provides a menu of activities that can occur.  We learn from how the options are framed.  In listing a finite set of options, other ideas are often uncovered.  Anytime an author or thought leader enumerates … Continue reading →

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Sun Tzu’s The Art of War: Page by Page, Chapter by Chapter Review

Posted on August 14, 2019 by flybrand1976

Page by Page, Chapter by Chapter and Screen by Screen This is an ancient text of war dating back to the 5th century, first translated into a Western language in French in 1772 with an English language version not coming until … Continue reading →

Posted in Sun Tzu | 2 Comments

Sun Tzu’s The Art of War: Chapter 13 The Use of Spies

Posted on August 14, 2019 by flybrand1976

In the final chapter Sun Tzu tells how spies – those that provide data and insight about the capabilities of the opposition – are to be used to win battles.  Spies can be used to avoid battles that do not … Continue reading →

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Sun Tzu’s The Art of War: Chapter 12 The Attack by Fire

Posted on August 13, 2019 by flybrand1976

Tzu 12: The Attack by Fire Best Quote(s) Sun Tzu has survived because of its brevity and universal appeal.  If I can only pick one quote – when only four were selected from this chapter, then my top choice is … Continue reading →

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Sun Tzu’s The Art of War: Chapter 11 The Nine Situations

Posted on August 12, 2019 by flybrand1976

There are a finite number of situations we can come to battle.  With some of those situations there are clear rules.  As always the goal is to win, and winning comes by knowing your strengths and creating scenarios of certain … Continue reading →

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Sun Tzu’s The Art of War: Chapter 10 Terrain

Posted on August 11, 2019 by flybrand1976

Terrain begins with a great enumerated list of the types of terrain and then goes in to the application of past chapters in creating victory. Best Quote(s) “When the general is weak and without authority; when his orders are not … Continue reading →

Posted in Sun Tzu, Uncategorized | 2 Comments

Sun Tzu’s The Art of War: Chapter 09 The Army on the March

Posted on August 10, 2019 by flybrand1976

Tzu 09: The Army on the March Sun Tzu tells us how to lead an army on the march and how to read the opposition’s army.  There is a lot of overlap with the concepts in maneuvering.  This book had … Continue reading →

Posted in Sun Tzu | 2 Comments

Sun Tzu’s The Art of War: Chapter 08 Variation in Tactics

Posted on August 9, 2019 by flybrand1976

Only 14 points are made in this chapter and it is made up of few pages, screens and swipes.  Sun Tzu builds on his biggest points from earlier chapters – Strategy is the logical outcome of knowing your strengths and … Continue reading →

Posted in Sun Tzu | 2 Comments

Sun Tzu’s The Art of War: Chapter 07 Maneuvering

Posted on August 8, 2019 by flybrand1976

Screens 332 – 336 How do we move a group in order to achieve our goal?  We learned in the last chapter that our energy should go into coordination.  Movement, like the battle, should be to accomplish a goal.  In … Continue reading →

Posted in Sun Tzu | 3 Comments