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Tag Archives: Anderson
Seven Red Lines (2): Technical Sales Meeting Mistakes
The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources. However, there are a series of other mistakes that … Continue reading
Posted in Business, Industry
Tagged Anderson, Marketing, Seven Red Lines, Strategy, Technical sales, Technical sales meeting, The Expert, Youtube
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Seven Red Lines (1): Defend Your Technical Resources
Working with the world leaders in filtration and technical fabrics we get all kinds of inquiries that sound surprisingly similar to the meeting that Anderson the Expert sits through. Requests aren’t fully thought through, the vocabulary of the technical needs … Continue reading
Posted in Disruption, Filtration
Tagged Anderson, commercialization, Consulting, Meetings, Technical sales, The Expert, Youtube
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Fred Lybrand 
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