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Tag Archives: New Products
Define the Mission, then the Vehicle
Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading
Posted in Aerospace, History, Industry, Innovation, Invention, Marketing, Materials Science, Theory, VC
Tagged Aerospace, Disruption, Lean Startups, Marketing, Mission, New Products
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Fred Lybrand 
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