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Tag Archives: Materials
Under Bidding a Bridge to Nowhere
If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs. From an ROI standpoint, their R (the return) is uncertain and has risk. To maximize their ROI, they will want … Continue reading
Posted in Disruption, Industry, Innovation, Invention, Marketing
Tagged Bidding, Definitions, Innovation, Materials, Neologism, Selling, Terminology, Terms
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Project Planning: Stay out of the (San Francisco) Mud
San Francisco’s $350 MM Millennium Tower is sinking into the mud beneath it. Finished in 2009, some now believe that it could sink as much as 3 feet – greater than initial estimates of ‘possibly an inch in the event … Continue reading
Posted in Disruption, Industry, Innovation, Materials Science
Tagged Architecture, Materials, Mud, Planning, Project, Project Management, Soil
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Fred Lybrand 
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