Category Archives: Theory

Superbowl Post: Playing a Different Game

Posted on February 2, 2014 by flybrand1976

In 1906 the rules were modified to allow the forward pass American Football (aka “Gridiron”), defining the schism between football and rugby and enabling those teams that made use of the play to dominate their opponents.  If you had the … Continue reading →

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Peak Privacy & Peak Televsion

Posted on November 25, 2013 by flybrand1976

On a recent episode of Tech News Today, host Tom Merritt spoke the words, “Privacy is going nowhere but down over the next few years.”  He is the first person I’ve heard to pull together all of these themes and … Continue reading →

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Our Gladwellian Future

Posted on November 17, 2013 by flybrand1976

Gladwellian stories are those that take a common assumption and then overturn it with data. As the cost of generating data decreases, and as inaccurate data grows, the genre finds itself in an arms race.  Determining what is enough data … Continue reading →

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Interesting Article Themes

Posted on November 16, 2013 by flybrand1976

Certain quantitative market and population concepts pop up frequently. Peak X 2013, June – Initial blog post 2013, July – Peak Printer blog post 2013, October – Peak cable & car blog post 2013, October – Article on how we … Continue reading →

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Google’s “Create a Filter” – Pure Torture If You Make Real Filters

Posted on October 21, 2013 by flybrand1976

Specialized software programs are unusual in the filtration industry – Excel and Minitab are used for data analysis, there are lots of .pdfs circulated with marketing materials and those are often originally crafted in PowerPoint, Word or other commonly used … Continue reading →

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X is a Historical Accident

Posted on June 22, 2013 by flybrand1976

This article from paidContent explores the question, “What if the ‘mass media’ era was just an accident of history?”  Matthew Ingram, the author, talks about how there is “pervasive nostalgia” within the media business for the good old days.  The … Continue reading →

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