Aviation and Aerospace Innovation

The history of aviation and aerospace is fascinating because the achievements were technically challenging and the impact on society has been so clear.  Through the major phases of the industry’s growth ideas evolved across the globe, with the pioneers taking risks that sometimes worked and many times did not.  It is an industry where innovation cannot be concealed – success results in a demonstration of your capabilities flying across the sky.  My favorite sources from books and audiobooks to learn more about this industry are listed below.

Wrights and the First Pioneers

This is a great place to begin.

This is a great place to begin.

This phase of history begins with the early understanding of physics and chemistry which led to systematic exploration of flight through balloons, kites, and culminated with the first powered flight.

The Wright Brothers: How they Invented the Airplane, by Russell Freedman.  While noted as a children’s book, for which it won an award, this is a well researched book with excellent photography.  Finding this book and reading it to my son reinvigorated much of my own interest in this area.  The photos and reference guides have been valuable when reading through other texts.

The Wright Brothers by Fred C. Kelly (6 hours).

Wilbur and Orville: A Biography of the Wright Brothers, written by Fred Howard (21 hours).  This book covered more of the work that the Wright’s had done around pioneering not just the practical, but also the theory of aviation in the early days.  

Walter Isaacson’s Benjamin Franklin: An American Life has several chapters dedicated to Franklin’s participation in the early work with balloons while he was in France.  Not only did Franklin disseminate the early achievements, he served as a financial sponsor.  Balloons also serve a prominent role in The Greater Journey: Americans in Paris, by McCullough in his description of the German siege of Paris.

Commercial Expansion

From Lindbergh through the modern age, commercial aviation has made the world a smaller place.  In this phase, the technical challenges of the early pioneers now become commercial challenges.  New products are created – products such as a seat on the flight and also products like the 747 from which the seats are sold.

The Flight of the Century, which focuses on Charles Lindbergh’s flight across the Atlantic, is written by Thomas Kessner (11 hours).  The book details how Lindbergh’s technical approach to his solo flight was so different than his competitors – rather than over-engineer a heavy three engine plane, he focused on a high quality single engine approach. Lindbergh’s promotion of passenger aviation and pioneering navigation of routes for the airlines is also discussed in detail.

Turbulent Skies: The History of Commercial Aviation by T. A. Heppenheimer is part of the Sloan Technology series.  The book focuses on the history of commercial aviation in the US with a significant focus on the role of the US government subsidizing the industry through postal fares and the growth and collapse of Pan Am airlines.

Product management at a large scale.

747: Creating the World’s First Jumbo Jet and Other Adventures from a Life in Aviation is written by the chief engineer of the 747 program from Boeing, Joe Sutter (11 hours).  The book begins with an early history of Boeing through the lense of a young Sutter growing up in Seattle.  He charts the company’s growth, including its divestment of Pan Am, high risk pursuit of new models which enabled the pioneering of new routes.  This is a great book on the history of flight and an exceptional book on technical product management.  Sutter’s discussion of how they would release new models of the 737 and 747 to enable airlines to pursue new markets is a great example of listening to customers and focusing on specific problems in order to drive technical achievement.

I’ve just downloaded The Aviators: Eddie Rickenbacker, Jimmy Doolittle, Charles Lindbergh, and the Epic Age of Flight, but have not yet listened to it.

Sputnik, Apollo & the Space Race

17 hours on the growth and success of the US Space program.

17 hours on the growth and success of the US Space program.

The technical requirements and industrial investment required to put a satellite into orbit, put a human into orbit, and then to land and return a crew from the face of the moon are staggering.  The program management skills was successful and showed a skillful balance between focusing on safety and enabling risk-taking.

Rocket Men: The Epic Story of the First Men on the Moon, by Craig Nelson starts with the Mercury program and goes through the last of the Apollo missions.  Nelson focuses on the astronaut core and the mission control team but does not shy away from the fundamental scientific and engineering challenges.  

Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond by Gene Kranz (19 hours).

Red Moon Rising: Sputnik and the Hidden Rivals That Ignited the Space Age, written by Matthew Brzezinski (12 hours).  This book focuses on the achievements of Russian aerospace pioneer Sergei Korolev, whose bold moves guided the Russian strategic missile development, launched Sputnik and lead to the Russian manned space program.

Final Countdown: NASA and the End of the Space Shuttle Program, written by Pat Duggins (7 hours).  I’ve just downloaded this in the past week, no feedback yet.

Conclusion

My favorite part throughout this aviation and aerospace history is seeing the great players interact.  The Wrights were highly dependent on Langley, whose own well-funded efforts met with failure.  Lindbergh talks of being awed in meeting Orville Wright.  Lindbergh then awes the Apollo 11 crew with a meeting upon their return to Earth.

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Software Tools for Listening to Spoken Audio

I love podcasts and audio books.  They’re an educational and entertaining way to fill background time – unless work is involved, then Bob Dylan is best.  Getting that spoken word content in a repeatable, hassle-free way is another challenge.  There are several software tools involved, none of which is very easy to deal with.

iTunes / Desktop.  This program revolutionized the category, is a huge business, and the leader in its category, but it is a mess.  Finding audio programs, evaluating if you want them and ensuring they are downloading is very complex.  Going to iTunes is like going to a very large shopping center – it is likely what you want is there, but finding it will take some patience.

Audible.com / Website.  Audible’s website is a stark contrast to the desktop experience one gets from iTunes.  Searching the audio books is easy, listening to samples is straight forward, the wish list is a great way to save things for later and the purchasing process is very clear.  This is like most of Amazon’s sites.

photo

Audible’s quick-swipe screen is very handy. They’ve thought about multiple use cases.

Audible.com / iOS App.  Unfortunately, the major challenge to Audible.com’s iOS app is that it doesn’t let you purchase.  Provided I’m on a good wi-fi network, getting content from an Audible purchase from the server to my device is very straightforward.  Once I’ve got the content downloaded, I’ve got all of the features one would want for listening to content.

  • Library Management.  I can see all the books I’ve purchased.  I can quickly and easily tell what parts of my library are on my device and which ones need to be downloaded (this is really rare in podcast apps).
  • Listening Options.  I can configure the app to rewind 30s, fast forward 30s (or change the times).  I can also modify the speed of playback.  Audible not only gives you the right buttons, it lets you modify the settings of the buttons.
  • Quick Gestures.  There are quick gestures if I’m driving to allow me to pause.
  • Notes.  Audible will let you bookmark and then notes can be taken on the bookmark.  These functions are somewhat like what you experience with the Kindle.  There isn’t a way to easily share these notes, although they stay with the recording even if you delete it off of the device on which it was originally played.
  • WhisperSync.  I’ve not used it yet, but Amazon allows cross-device syncing between a Kindle and the Audible app.  Listen to a point, stop and then the Kindle will be ready from you to read from that point onward.  I regular use sync across various Kindle readers, but haven’t used the audio-written sync function yet.
  • Badges & Data.  Audible lets me have badges for accomplishments.  This is nice, but as a user, what I want is data.  I’d like to know more about my listening habits – how many listening sessions did it take to get through an 8 hour book?  What books led me to listen to multiple books at once?
  • Reviews.  What authors did I like best?  There are good review capabilities on the Audible site, but none are integrated with the iOS site.
  • Sharing.  Again, I take a lot of notes when I listen to a book – I do the same with written books.  I remember more when I am an active listener.  It would be very interesting to be able to share those notes, much like you can do on a Kindle.
  • Discover-ability.  Between the Audible website and the app functions, all of the pieces are there for me to easily figure out what things I should listen to.  It is still tough to find good things and it requires a lot more time than it feels like it should.

Apple Music Player / iOS App.  I just bought several of the older issues of Dan Carlin’s Hardcore History and the downloads automatically went to Apple Music Player, instead of the Podcast App.  It is terrible!  If I stop listening to the episode, it loses my place.  Maybe that’s okay with a 3 minute Ke$ha song, but if I’ve got a 90 minute long episode on the Punic Wars, losing my place is very frustrating.

This issue really highlights some of the challenges for this form of content.  Dan Carlin wants to make money off of his podcasts.  There is clearly money in podcasting, either through charging for episodes or through advertising.  He is unable to charge for episodes in the Apple infrastructure without using a method that hurts his users.  No one wins.

Apple Podcast Player.  Podcasts were once just a special set of audio files in the traditional music player.  Before that, I remember having to physically connect my iOS device to my Mac to download new episodes, as you couldn’t do this automatically via wifi (This was one of the key drivers for our first iPhone purchase).  I played with the dedicated player when it was first released, but struggled to get it to download regularly and the subscription rules were confusing.

RSSRadio7 is my favorite way to listen to podcasts.

RSSRadio7.  I used this same audio player prior to iOS 7.  I’d also looked at a number of bigger name players, such as Stitcher.  RSSRadio7 has the features I like and an easy to use UI:

  • Finding shows.  RSS uses a simple keyword search for episodes.  It isn’t fancy, but it works.
  • Downloads & Subscriptions.  I want to subscribe to a podcast and get those episodes when they are released.  I like to be able to avoid episodes with hosts or keywords that I’m not interested.  Space on my audio player is at a premium, so using that space on episodes I’ll never listen to is frustrating.
  • Trial-a-bility.  RSS requires me to subscribe to a podcast, even if I just want to get a single episode.  That requires a few more clicks than I’d like, plus it puts the onus on me to unsubscribe.
  • Library.  I have a hard time telling on RSS if an episode is on my device or if it has simply been seen by my device in the past.  I can’t tell real easily if I’ve listened to a podcast.
  • Past usage.  I don’t have any kind of rudimentary statistics.  There isn’t any ability to go out and see what podcasts I’ve subscribed to over time, when I unsubscribed, etc.  Audible covers this well in the way they treat purchases of audio books on their website.  They don’t try and cram this into an app experience.
  • Statistics.  Just like with Audible, it would be nice to have some actual user statistics.  At least RSS doesn’t have the patronizing badges that Audible uses.
  • Owner vs User.  At Audible I feel like a user with a dedicated back end that allows me to collect and do some basic sharing of information.  With RSS, I’m an owner of an app on a device.  It is like owning a hammer – I can do with it what I please but there isn’t much of an instruction manual.

[2014.03.12 – EDIT]

I just checked out Stitcher, as it shows up as a top app and I had used it a few years ago.  Back then I stopped after a few attempts at use, and after 30 minutes I’ve decided it still isn’t for me.  Fundamentally, this App starts by saying the user has wifi access.  My main use case for listening to podcasts is while in transit, so this just does not work for me at all.

It took a while to figure this out, and the app even has a guide for “click here, do this, do that,” and it will work in that scenario.  But that misses the point.  With these inexpensive or free apps, the cost is not in the purchase, but in the time investment required to make full use of the tool.  With a production like this, if it has a primary use scenario that is in conflict with my goals, that is a reason to stop all engagement.

Lastly, I was driven to re-evaluate Stitcher due to a problem I’d mentioned before.  I’ve got a few episodes of ‘Hardcore History’ that are under the regular Apple iOS music app.  Every time I pause it and turn away it goes back to the beginning!  I’ve now got a yellow sticky pad to write down the ‘time remaining’ if I pause it.  I’d been hoping for a software / technology solution – but perhaps the 3M sticky note is all I can do now.  I’ve been unable to move the episdoes into either RSSRadio, Sticher or the iOS Podcast app.  [Full disclaimer – that could be entirely due to user error!]

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Favorite Podcasts

This may have been my first mp3 player.

My first digital music player was a Rio, and I first signed up for the iTunes store in 2005. But for a music phase in high school, Bob Dylan is the only artist for which I’ve regularly kept a music collection.  My favorite things to listen to are podcasts and audiobooks.

TWiT: This Week in Tech, was the initial podcast that got me hooked.  At that time I was working with several early stage funds and by simply downloading the weekly podcast I could listen to a different perspective on many of the goings-on in the tech industry.

One of the things that I most appreciated about TWiT was the context.  The founder had worked in radio, had worked at startups that had failed in the space by going too big too early and was clearly dog-fooding.  They were trying out new things.  They were users of the same technologies they were covering and those same companies were advertising regularly on the show.  While this was clearly going to create some conflicts, it makes for a lot of positive feedback loops in the coverage the team provides.  It has been impressive to see how the platform has grown and the direction they want to take it.

CNET‘s family of podcasts was the second group that I started listening to on a regular basis.  I don’t subscribe to any now, as most of those early show hosts moved on to other things.  Many of them wound up at TWiT – and even now many of them have left TWiT.

In many ways the acquisition of CNET by CBS in 2008 followed the same problems called out by the team at TWiT.  With the dramatic reduction in the cost of broadcasting, talent has less need to work with a large network to cover their costs and secure advertisers.  This is the same problem all forms of media are now facing.

Bill Simmons, Freakonomics and SALT: Seminars About Long Term Thinking, made up the next cohort.  Podcasts have an odd way of referring you to other podcasts.  TWiT’s Triangulation podcast and their uses of guest hosts on the TNT:Tech News Today show did a great job of exposing other podcast hosts to new audiences.  These three shows also do the same.

Hardcore History is a great podcast with a great logo.

The most recent cohort was initiated with the Joe Rogan Experience, which can be very hit or miss depending on the guests.  Like many of the others, his videos are available online at Youtube and elsehwere.  This was followed by Barbell Shrugged, the amazing Dan Carlin’s Hardcore History and most recently the launch of a podcast by the team at Cracked.

Those are the podcasts that are set to automatically download on a regular basis, which when combined with audio books, make up the background noise I’m most often listening to.

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Recruiting is Fun 2: Date Before You Marry

A very smart friend who runs his own management assessment firm is in the process of figuring out his next steps after a well earned sabbatical.  He’s trying to address challenges that businesses have in recruiting and matching their needs with the available candidate pool.

Date before you marry.

Recruiting is a never ending process.  Everyone you meet could potentially be a colleague at some point.

Early on, when we were building the international presence for Elmarco we posted several position descriptions and interviewed many candidates.  We were overwhelmed with the response – we could have built a team of 50 where we only had spots for 2 – 3 at the time.  Many of those interviews led to great relationships, both suppliers, vendors and customers.

When we do have a position open, it pays to take your time.

Finding ways to engage with people that is respectful of their current position but allows everyone to talk further about what the position entails is really important.  I’ve read many times of other companies with emerging technologies doing ‘stealth recruiting’ of high value prospects that show up out of the blue.  I would struggle with that.

It’s absolutely essential to respect any legal, NDA, or other constraints that might exist between you and a recruit.  However, it is also important to figure out ways to work together to confirm that there is a fit.

This is a strategy I’ve followed not just bringing people on, but in working with potential partners / employers.  This has been fortunate.  It is through those casual interactions over a long time that you can really understand the ethics and potential of the new relationship.

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Recruiting is Fun: Finding the Right People

One of my favorite parts of life is recruiting.  I loved it undergrad when organizations were bringing in new members (for me that was club volleyball and fraternity life).  It is even more pleasant in a professional setting.

When we’re looking for the right people, we’ve got a few steps we like to follow:

Strengthsfinder2-0

This is a great recruiting tool – as you build up the results the history helps you get better.

  1. Have a clear problem.
  2. Figure out how they can win early in the job.
  3. Write a position description.
  4. See how they do on StrenghtsFinder.com.
  5. Have them interview with the people they will work with.

Hiring before you have a clear problem doesn’t work for anyone.  If you haven’t worked the problem yourself, it is tough to understand the tools a new hire will need to be successful.  This goes hand in hand with figuring out an easy early victory your new hire can experience.  Providing someone with a task or project they can do well with in those first few months as they are learning an organization puts everyone on the right path.

Position descriptions are a mess, but it helps to understand what the ‘Perfect’ candidate would look like.  Ideally your hire could be that person at some point, perhaps 5 – 10 years into the job.

Nobody is good at this job until they’ve been doing it for 7 – 10 years.

When I worked in the investment management business, one of the founders of the firm I was with advocated that it took 7 – 10 years to get good at the job.  That isn’t unique to investment management.  That position description will have way too many requirements, but it will give you a template for what you hope that person could grow into over the next decade.

Strengthsfinder is a book and online test that is part of a methodology that assesses an individuals skills.  It’s like doing Myers Briggs (I’m ENTP), but with some additional context.  Having worked with this method since 2000, I’ve got a great .xls sheet that lets me look at everyone whose ever shared their results with me (and yes, that includes my wife).  The test doesn’t have ‘right or wrong’ but it provides a great framework for talking about strengths that makes it easier to talk about personnel issues over time.

Interviewing, like the job itself, is a team sport.  Recruits should speak to the key people that they’ll be working with.  If there are objections, it is better to surface them prior to bringing someone on than afterwards.  If several candidates are coming in, getting the different perspectives will clarify who is the best fit and the short and long term needs of the business.

Then, get them on board and see what happens.

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Automobile Mileage Forecasting

In losing my father-in-law, I was fortunate enough to receive his 2009 3-Series BMW.  My first car was a 1957 Chevy 4-door 210, the second was a Chevy Blazer that I drove until President Obama gave me a deal on it, and most recently I was driving a base model 2010 Camry.  As a frugal guy, the E90 is a wonderful vehicle and driving it is fantastic.

The vehicle wasn’t new for me – it had been borrowed in the past for a few road trips.  I’d never paid attention to the mileage.

I’m now five full tanks in of having monitored the gas consumption in combination with its ‘Mileage to Empty’ calculation.  I’d thought I’d noticed in the past that there was a sharp drop-off in expected mileage over time.

Mileage_10293_image001

Mileage on the y-axis and observation on the x-axis.  Four tanks in an E90 of odometer and ‘Mileage to Empty’ to show forecast fuel efficiency.

The trend started to show here, but I wanted to try and see things more clearly.  I took all four tanks of gas and normalized them, such that the thank was filled up at ‘Mile 0’ and then followed it through the rest of the data points.  I took an initial observation of ‘Total Expected Miles’ which was the odometer reading at Mile 0 + the estimated MTE reading.  At each further point in time (which on the x-axis is the distance traveled since Mile 0), I took the updated ‘Total Expected Miles’ and divided it by the initial Total Expected Miles.

The results are consistent and a bit disappointing.  At the end of the tank, the values dip below 85% of the initial TEM.  For drivers and owners this makes a big dip given it comes late in the life of a gas tank.

Mileage_20011_image001

% of Total Expected Mileage on the Y-Axis as a function of miles driven for four tanks of gas. After 210 miles the tanks total expectation start to drop to 80% of the initial expectation.

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Superbowl Post: Playing a Different Game

SB-XLVII-Logo-Feat1

Seahawks vs Broncos

In 1906 the rules were modified to allow the forward pass American Football (aka “Gridiron”), defining the schism between football and rugby and enabling those teams that made use of the play to dominate their opponents.  If you had the right talent on your team (a quarterback who could throw, receivers who could catch, linemen who could block) and the right strategy (keep the QB in the pocket, run planned routes, use linemen to blog), then you were effectively unbeatable.

Those teams that adopted the forward pass were playing a different game.  The St. Louis University team of 1906 which was one of the fastest adopters outscored their opponents a total of 407 -11 en route to an undefeated 11-0 season.

Playing the game differently can be more beneficial than playing the game better.

While working in illiquid alternatives we would look for groups that were far beyond their peers in; (i) the space they invested in, (ii) their knowledge of the space, and (iii) the resources they could bring to bear for portfolio companies.  We often had the luxury of looking at 5 – 10 of the top investors in the space and it was surprising how frequently one would stand head and shoulders above the rest.

Elmarco_INDARISE (2013_10_02)d

It all comes back to nanofiber membrane composites.

Materials science is much harder than the illiquid alternatives space.  Heavy industry moves slowly.  Proving performance in a membrane can take years and commercial adoption can take just as long.

The more we play the game, the better we get.  When we interact with others in the space we’re always trying to play the game better – but we’re also always looking for ways to play the game differently and help our customers in doing so.  To do this, you must have the right team and the right strategy, just like was required of the football teams of 1906.

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The Path to Waze King

Waze Routing

Three routes are compared by length, duration and hazards.

Finding new and interesting apps is a hobby with less payback than one would expect.  Waze is worth it.  I’m always in pursuit of apps that actually make your day better and was surprised at the number of Facebook posts I saw at the close of 2013 asking, “What were your favorite new apps?”

Waze is by no means new, but it really is handy for monitoring traffic.

I started tracking my progress along Waze’s gamification system from peon => Grownup => Warrior => Knight => King.  At the time I achieved the levels, they required 11,792 points, 21,894 points and 44,903 points respectively, according to my ‘points until next level’ and current point totals.

Picking up points is pretty easy – in rural Virginia and the Czech Republic, there will often be Pac-Man like points on roads that are not frequently driven and where Waze wants to confirm their existence.  In the Research Triangle Park area, my home base, people leave cars on the side of the road as if it were a hobby – each of these is an easy +6 / Hazard in the Waze system.

My points accrued as follows, in what looks in hindsight like a pretty linear progression earning ~160 points a day (which means there is some automatic pointing sytem as there was no way I was making that many entries a day).

Waze_4601_image001

Some friends have questioned whether or not it is safe to use Waze while driving, and this is a valid concern.  Don’t use it if you are at all at risk of being a distracted driver.  It is an easy, big-button UI approach to add hazards.  My wife and I have actually made a game of it as we team-enter things on longer road trips where the passenger has made the entries.

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Peak Privacy & Peak Televsion

On a recent episode of Tech News Today, host Tom Merritt spoke the words, “Privacy is going nowhere but down over the next few years.”  He is the first person I’ve heard to pull together all of these themes and utter something along the lines of “Peak Privacy.”

This article on cord cutters by Business Insider, “TV is Dying, And here are the Stats that Prove It” reiterate previous points made about Peak TV and Peak Advertising.

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Selling Tacos in Prague

Like most Americans, I consider tamales, tacos and tortas the food of my people – I grew up with all varieties of Tex-mex, Mexican, South American and other foods.  Walking through Prague the other day this sign immediately jumped out at me.

Just South of the Astronomical Clock in Prague.

Just South of the Astronomical Clock in Prague.

Didn’t catch that?  Here is a close up.

"The best Mexican food in Prague" - well, now you have my curiosity.

“The best Mexican food in Prague” – well, now you have my curiosity.

There are some great lessons about what the team at Las Adelitas is doing from a marketing standpoint, and even more so about what they aren’t doing.

Targeted advertisement.  Las Adelitas doesn’t have a billboard, it’s got a 30 cm x 1 meter sign.  If you don’t like Mexican food, you will walk right by it.  They aren’t trying to get the whole world to come to their restaurant, they are catching the eye of those that might already be interested and re-directing them inside.

The restaurant is just off the main square in Prague.

The restaurant is just off the main square in Prague.

Location.  The restaurant isn’t off a remote highway stop – it is in the center of one of the world’s most beautiful cities.  Pedestrian traffic is on the order of a busy midtown Manhattan location.  The restaurant is selling something different, but they paid up on the location to expose what they are doing to a broad audience.

Map the product to the market.  The owners aren’t touting fresh ingredient (including fresh guacamole in the winter), the unique equipment (hot corn tortillas), the unique beverages (good margaritas and Mexican beers), or the other unique menu options (nachos, enchiladas, etc.) – they are simply selling food.  They are selling what people know they want, rather than dressing it up in complexity.

Great product.  The ingredients are fresh and the tacos are delicious.  Las Adelitas persuades customers to come in and then makes sure they get exposure to a great product with good service.

Staged engagement.  It starts with the tiny sign on the street.  From there you enter a long hallway to a courtyard where there is more marketing information including signs with pictures of the meals.  Lastly, there is a full menu for anyone to read before taking the last stairs down into the restaurant.

Appropriate investment.  The restaurant itself is pretty tiny.  It is in a great location.  The plant is big enough to deliver fresh warm tortillas and chips with an ice cold margarita.  They don’t have a huge facility, rather they have one that is the right size that should let them stay open for a long time given the quality of the product.

What they didn’t do:

Over-invest.  There isn’t a five story location with flashing lights and billboards.  They aren’t trying to compete with MacDonald’s, KFC or Burger King – each of which have two units within 300 meters.  The plant is the right size in order to prove out the function of the concept.

Delicious tacos that would go head to head with anything in Texas or Mexico (and beat the Carolinas easily).

Delicious tacos that would go head to head with anything in Texas or Mexico (and beat the Carolinas easily).

Hybridize the product.  Just around the corner are dozens of Czech street food vendors – all selling hotdogs, sausages, hot wine and other local cuisines.  It would be tempting for an exotic cuisine to try and meat the local cuisine halfway.  Why not do a Czech sausage taco?  Or a hot wine margarita?  The owners have avoided that, because while it would increase their reach it would invalidate the authenticity of their product.

Too much detail too early.  The initial hook was simple and to the point – if you like Mexican food it is enough to reel you in.  They aren’t attempting to get everyone to stop through, just the educated buyers who will appreciate the quality of the product.  As you proceed, more detail is unveiled.  There isn’t a dancing taco in the square or a full menu out on the exterior – the right information is revealed at the right time.

The expression, “selling ice to Eskimos” has always made me laugh.  The Eskimos likely don’t need the ice and are highly unlikely to become a repeat customer.  Selling tacos to in Prague, however, is an interesting exercise.

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