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Author Archives: flybrand1976
CrossFit is for the Cheap and Lazy (Like Me)
CrossFit entered my life two years ago while working as an advisor with The Startup Factory to a health metrics company that was focused on the space. If you are working as an adviser, then you should at least understand the … Continue reading
Seven Red Lines (3): Anderson the Expert’s Failings
Anderson the Expert is in a tough spot, his value as an expert wasn’t well defended, but he doesn’t do very much to help himself out. Stuck in a meeting with a customer who is uncertain of their goals, a … Continue reading
Posted in History, Industry, Theory
Tagged Clueless customer, Sales, Seven Red Lines, Technical sales, The Expert, Youtube
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Seven Red Lines (2): Technical Sales Meeting Mistakes
The biggest mistake made by the vendor involved in the Seven Red Lines / “The Expert” video is that from a strategic standpoint, they are failing to defend their technical resources. However, there are a series of other mistakes that … Continue reading
Posted in Business, Industry
Tagged Anderson, Marketing, Seven Red Lines, Strategy, Technical sales, Technical sales meeting, The Expert, Youtube
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Fraud in Industrial Technologies
GigaOm’s article on green energy snake oil highlights the challenges faced by investors in any industrial technology. We’re not investors, but over the past six years of applying our process and equipment in this industrial technology space, we have certainly seen many unusual … Continue reading
Posted in Business, Filtration, Industry, Invention, Materials Science, VC
Tagged Better Place, Cleantech, Fraud, Grants, Greentech, Investment, Investors
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Seven Red Lines (1): Defend Your Technical Resources
Working with the world leaders in filtration and technical fabrics we get all kinds of inquiries that sound surprisingly similar to the meeting that Anderson the Expert sits through. Requests aren’t fully thought through, the vocabulary of the technical needs … Continue reading
Posted in Disruption, Filtration
Tagged Anderson, commercialization, Consulting, Meetings, Technical sales, The Expert, Youtube
2 Comments
Seven Red Lines (aka “The Expert”): The Transcript
[If dealing with absurd situations like those outlined in this hysterical sketch is part of your work life – learn about how to deal with them better following Goldratt’s Major Concepts or by reading this Chapter by Chapter summary of … Continue reading
Posted in Disruption, Invention, Marketing, Materials Science, Theory
Tagged Best practices, Customer, Dialog, Engagement, Meetings, Perpendicular, Sales, Seven Red Lines, Technical sales, The Expert, Transparent Ink, Work, Youtube
3 Comments
Personnel Strategies & Revolutionary War
O’Shaughnessy’s The Men Who Lost America (21 hours) follows the Revolutionary War theme and contains two great personnel stories; the value of concentrating a team and managing a team’s utilization. The book is a series of biographies beginning with King George III … Continue reading
Posted in History, Industry, Innovation
Tagged Firing, Hiring, History, Personnel Strategies, Recruiting, Revolutionary War
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The Breeze iOS App for iPhone 5s is Great
The Breeze iOS app by RunKeeper is amazing and very disruptive towards the personal pedometer / intelligent fitness tracker space within wearables. Software Only = No New Hardware I’ve looked at FitBit and other devices many times. My wife has … Continue reading
Posted in Business, Disruption
Tagged App, App Store, Apps, Big data, Data, Fitness, Fitness Tracker, iOS
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Doing the Math: Munitions & Nonwovens Production
Running numbers is crucial to understanding where you are with a new technology, especially if it is a physical product or tied to heavy industry. Even if you’ve only got three numbers in that initial .xls sheet, your ability to … Continue reading
Posted in History, Industry, Innovation
Tagged Disruption, EOQ, Munitions, Nanofiber, Nonwovens, Operations, Plant math, Production
1 Comment
Policy and Innovation History (Radar, Manhattan Project and Apollo)
Innovation is a newborn baby that politicians love to kiss – regions and municipalities want more of it, but are uncertain of how to proceed. Metrics are challenging – for the politician and bureaucrat it isn’t clear whether they should … Continue reading
Posted in Disruption, History, Industry, Invention, Theory
Tagged Disruption, History, Industry, Innovation, Innovation Policy, Manhattan Project, World War II
1 Comment


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