Category Archives: Marketing

AI in Manufacturing: What Worked and What Did Not

Posted on May 29, 2025 by flybrand1976

With our small business we’ve used premium subscription services to several of the current top AI platforms to see what kind of impact we could have. With less than $10 million in revenue and ~25 employees, this was an opportunity … Continue reading →

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Six Signs You Should Explore Growth with Healthcare Buyers

Posted on December 3, 2023 by flybrand1976

Originally posted to LinkedIn. Full list of 17 LinkedIn articles – all are found here at this blog as well. Everybody wants to live longer and feel better, nobody enjoys seeing another human suffering or in pain. Demand for products … Continue reading →

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Censorship is a Feature of Media and Advertising: Tools and Software for Decentralized Coordination

Posted on December 4, 2021 by flybrand1976

Any successful organization must control (1) its own ability to contact members and (2) maintain in person activities through events such as meet-ups. Any group, no matter how benign the messaging, that depends on social networks for coordination, will eventually be influenced by censorship. Continue reading →

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How to Win Friends and Influence People: Part 1, Ch 1 – PRINCIPLE 1 – “Don’t criticize, condemn or complain.”

Posted on June 29, 2019 by flybrand1976

(Read a Summary of the Whole Book)(Carnegie Video Short: Don’t Criticize or Complain) “If You Want to Gather Honey, Don’t Kick Over the Beehive” PRINCIPLE 1 Don’t criticize, condemn or complain. Criticizing does not work and often makes people perform … Continue reading →

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How to Win Friends and Influence People: Chapter 0b – “Nine Suggestions on How to Get the Most Out of This Book”

Posted on June 28, 2019 by flybrand1976

Carnegie continues to lead the reader towards better people skills, laying out 9 easy rules which will improve the efficiency of his book. Continue reading →

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Global Fluids: Kombucha, Probiotics and other Fermented Beverages

Posted on June 20, 2019 by flybrand1976

There isn’t a clear annual volume for Kombucha, probiotics, or active beverages – but the category is clearly growing.  That will continue – the combination of authentic, healthy, not-bad-for-you (which is not simply the opposite of ‘healthy’), convenient, and ‘new’ … Continue reading →

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8 Tools to Improve Communication

Posted on February 10, 2019 by flybrand1976

Communicating across cultures can be hard – these 8 simple tools make it easier. Continue reading →

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New or Better?

Posted on January 16, 2018 by flybrand1976

When new technologies arise there is a real desire to create a Disruptive Product(TM), to focus on the new and to avoid simply making a better version of the current market leader. Don’t fall into that trap. It is almost … Continue reading →

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Industrial Business Models – Customer ROI

Posted on January 10, 2018 by flybrand1976

Your technology is great.  It makes the world a better place.  Benchtop results were good – but yields actually went up as you’ve scaled results.  You’ve also made your first big decision and you’re going to sell the technology to … Continue reading →

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“What does it take to be (a good) CEO?” Answer: People

Posted on January 1, 2018 by flybrand1976

All of the successes were from bringing in good people, helping them frame problems and getting them the tools they needed to be successful. The failures? They were mine – mostly due to not properly resourcing a problem with the … Continue reading →

Posted in Business, Disruption, Filtration, Innovation, Invention, Marketing, Materials Science, Methods, Textile, Theory, Uncategorized | Tagged , , | 1 Comment