Category Archives: Marketing

6 Ways to Get the Most out of Day 2 – #ISUM16

Posted on November 17, 2016 by flybrand1976

It’s Day 2 of the Internet Summit in Raleigh, NC.  Here are six ways to get the most out of it, based on what was shared on Day 1. Enjoy.  You’re out of the office.  Like Al Madrigal said – … Continue reading →

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Under Bidding a Bridge to Nowhere

Posted on September 8, 2016 by flybrand1976

If a customer isn’t 100% certain about the value of a product, then they’ll want to minimize their committed costs.  From an ROI standpoint, their R (the return) is uncertain and has risk.  To maximize their ROI, they will want … Continue reading →

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Growth by Document

Posted on September 7, 2016 by flybrand1976

The current business has experienced pleasant success despite a challenging market.  We grew our ASP from $40,000 by nearly 20x, increased our industrial installation base by similar numbers and have figured out how to grow in a long sales cycle market. … Continue reading →

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5 Ways NBC Could Have Saved Olympic Coverage

Posted on August 23, 2016 by flybrand1976

Criticism of NBC’s coverage of the Rio Summer Olympics began early. Tear inducing back stories showing an Olympians inspiration and path to the games is a well known trope. The real tragedy that emerges from NBC’s blaming an entire generation … Continue reading →

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Vendor Selection: What Works

Posted on January 5, 2015 by flybrand1976

The California DOT’s selection of a partnership with Fluor and Shanghai Zhenhua Heavy Industry Co., Ltd. (“ZPMC”) to build the new section of the Bay Bridge hasn’t gone well.  It isn’t easy to chose the right partner for a unique project, … Continue reading →

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Seven Red Lines (aka “The Expert”): The Transcript

Posted on May 3, 2014 by flybrand1976

[If dealing with absurd situations like those outlined in this hysterical sketch is part of your work life – learn about how to deal with them better following Goldratt’s Major Concepts or by reading this Chapter by Chapter summary of … Continue reading →

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Define the Mission, then the Vehicle

Posted on March 12, 2014 by flybrand1976

Pat Duggins’ book Final Countdown, which documents NASA’s move to shutdown the Space Shuttle Program repeats an important aviation and aerospace maxim: The mission should define the vehicle, not the vehicle define the mission. Apollo’s mission was to put a … Continue reading →

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Favorite Podcasts

Posted on March 1, 2014 by flybrand1976

My first digital music player was a Rio, and I first signed up for the iTunes store in 2005. But for a music phase in high school, Bob Dylan is the only artist for which I’ve regularly kept a music … Continue reading →

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Recruiting is Fun 2: Date Before You Marry

Posted on February 5, 2014 by flybrand1976

A very smart friend who runs his own management assessment firm is in the process of figuring out his next steps after a well earned sabbatical.  He’s trying to address challenges that businesses have in recruiting and matching their needs … Continue reading →

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Recruiting is Fun: Finding the Right People

Posted on February 4, 2014 by flybrand1976

One of my favorite parts of life is recruiting.  I loved it undergrad when organizations were bringing in new members (for me that was club volleyball and fraternity life).  It is even more pleasant in a professional setting. When we’re … Continue reading →

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